Sassy age appropriate toys stimulates baby's vision, touch, exploration and communication and manipulation skills with high contrast colors, bright pictures of character faces and simple patterns with realistic forms. This toy encourages experimentation with language and first words like baba, mama, and dada with words relating to baby's first babbling sounds. Soft Plush block features images that match the books. Simple books with objects from everyday life to help baby learn. Developmentally appropriate toys with a constant focus on safety and quality. Paint, phthalate and BPA free.